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Case Study


Rods ‘n’ Bars Orientation Program, Kerala

SRMB’s Rods ‘n’ Bars initiative is a chain of outlets dedicated to empowering customers in the process of buying steel. Expert civil engineers, with the help of UTMs (Universal Testing Machines), test the quality of steel in the presence of the customers. 

Recently, SRMB extended this initiative to locations outside West Bengal. A Rods ‘n’ Bars orientation program was conducted in Kerala for some of the best contractors there. This outlet had conducted a couple of other contractor visits prior to this orientation. After the program, the sale at the concerned dealership has increased by 100% - a confirmation of the fact that honesty and quality assurance resonate with customers. 

Vigyan Chetana Bhavan, West Bengal

The Science & Technology Department of the Government of West Bengal (estd 1988) facilitates the operations work assigned to the Department. Various eminent experts get together here to work on highly specialized science and technology projects

Vigyan Chetana Bhavan, the new building of the Department, located at Salt Lake, Kolkata is constructed using SRMB steel. Our steel gives the building its strength and resistance to corrosion – apt for a building that is meant to advance the message of futuristic technology. We are proud to be able to contribute to the infrastructure development projects in India.

Hamilton Bridge, Sikkim

Hamilton Bridge, one of the widely-used structures by Border Roads Organization, was heavily corroded when it was given to SRMB Steel to work on in 2007. It is an important bridge, 37.5 meters long, connecting Ranipool and Pakyong. With the help of SRMB’s AZAR coating, the bridge has withstood corrosion.

Bisk Farm - Factory case study, Siliguri

Bisk Farm is a household name in West Bengal. The brand is owned and marketed by SAJ Food Products Pvt Ltd and is a part of Aparna Group of Companies. 

The Bisk Farm factory in Siliguri was constructed using SRMB TMT bars. By the time it was ready in 2009, it had heralded a revolution in industrial investment in West Bengal. We are proud to share that our steel helps the building (that makes biscuits loved by millions of people) stand tall and strong. We delivered tonnes after tonnes of steel to help make the building get ready in time to be able to meet the increasing demand for Bisk Farm products.