The year 2000 saw a period of recession in most of the industrial level but some of them have been able to introduce growth in their economic graph by now. The firms that work in engineering field or have constructions as their business have seen such growth in particular. The growth is supposed to continue – if they work in a similar fashion.
Though such growth in business is seen, yet the actual productivity is not that smooth to work on for these industries. Hence the profit has not shown a good margin. A study in recent times by McKinsey has brought this fact in notice that the difference between productivity and steady economy of the U.S. was too much for the peace of mind. The industry is introducing complex projects in the market with higher scope and scale but still it is not getting improved productivity that will bring in more success.
Some reasons for not getting desired productivity
When taken into consideration by McKinsey, it shows 1/3rd gap in the productivity is because digitization has not been popular in many such firms. There are firms that work to accumulate digital assets and also expand the usage of the digital world for their work. This definitely needs a staff that is educated and trained on the digital world and its usage. The engineering firms and construction world are the industries where the digitalization is used in minimum areas. The survey by Roland Berger showed that these companies have a sales and marketing workforce and post-sales staffs that showed best results by working through the digital world. They use data and have access to such data through digital media. They have automation process and work through efficient connectivity.
There are companies that find complete digitalization to be a bit difficult. At the same time, most of the companies depend on digital products to keep customer data and their communications at hand. The most used digital tools are the spreadsheets, sticky notes and other point solutions. These are not that reliable solutions if one is not accustomed to the real digital accessories. Hence they sometimes loose the information recorded using such simple tools or they are lost in the huge data bank. The staff then waste useful man days to search for them or creating the data once again with the same tools. There being no centralized program or software to communicate between staffs and offices, the progress graphs or prediction on data are seldom made. These again makes the progress slow and unpredictable.
These are real pictures from different spheres of the economic world and may be familiar to you. If that is the case, you should try implementing proper Customer Relationship Management (CRM) to get the benefit of digitization of your work area. There are different levels of efficiency from these CRM systems and the best one will help you to manage all your information and data to give your working team a hand in building up an efficient and profit yielding business with right kind of customer satisfaction.
The sales team has given the strength of digital world to many engineering firm and construction companies with our best and most effective relation management system. If you are interested in the process of implementation of the CRM, you can find it as described here:
1. Sort and organize data
You must get a place where you can store all your data and then manage it easily. Your relationship data, bids, information on various clients and suppliers, contractors, sub-contractors, your different partners and all the projects that are done and in on the shelf to be completed soon – all must be placed in the centralized storage with proper access to you.
2. Induce speed to the projects – right from conception to completion
Get to work on your projects and reduce mundane paper works. Optimize the schedules and implement efficient budgeting for the project. Track the past projects and work on the present ones with improved precision.
3. Bring wider angles for visibility and manage data to gain insights
Get a better angle for your projects as you can get the forecasts, manage and assimilate reports to inject efficiency into the profitability and work on projects real time with the guidance of the past works and their data.
4. Generate sales faster and with ease
Motivate the sales team to bring in the desired target for your business. The sales force also grows and learns from the data that you can process through the system and its programs. Integration between all the systems will bring clarity and efficiency in the internal network.
When the CRM is active for your business, the firms can work with digital collaboration among its various levels. The work will be done faster with the immediate execution of the ideas and necessities. The compilation of data that is integrated with the back office provides a better and clear picture of the customer engagement and business progress.
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